S3 Episode 4 - Navigating Successful Business Pivots: Knowing Your Why with Kerstin Martin

Have you ever thought about making a pivot in your business?

Running a business as a solopreneur comes with many rewards - the ability to be your own boss, work on projects you feel passionate about, and set your own schedule. 

However, it also comes with challenges.  As the sole person steering the ship, pivoting your business can feel risky and stressful.

Join us for an insightful conversation with Kerstin Martin, an expert solopreneur herself, as she discusses her lessons learned from her 3 successful business pivots made over her entrepreneurship journey.

Here are some key highlights from our conversation for anyone considering a business transition:

1.  Trust Your Intuition

When facing big changes, self-doubt and fear creep in.  However, beneath those surface emotions, your intuition knows the right path.  Kerstin advises tuning into that inner wisdom during pivots, rather than ignoring it.

2.  Create a Financial Safety Net

One strategy that enabled Kerstin to pivot with more peace of mind was building a safety net - both financial and emotional.  Before transitioning her business, she made sure she had at least 6 months of living expenses saved up.  Knowing the basics are covered allows you to focus fully on your new endeavor, versus worrying about paying the bills at the same time.

3.  Connect to Your 'Why'

When things feel challenging, it's easy to lose sight of why you started down this path.  Kerstin recommends journaling or writing a short mission statement to crystallize your motivations and vision.  Revisiting this reminds you what called you to this work, and what awaits on the other side of the discomfort that naturally arises during change.  It reconnects you to the joy and purpose that initially launched your solopreneur journey.

Navigating business pivots poses unique challenges for solopreneurs.  However, by tapping into personal strengths like intuition, patience, and clarity of purpose, you can shepherd your company through seasons of change.  What matters most is learning, listening, and taking the next right step from a place of courage and care - for both your business and yourself.

Kerstin Martin is an experienced Calm Business educator and late-bloomer solopreneur who built a successful internet business with only a small audience and no ads.  As a neurodivergent HSP, she is passionate about teaching overwhelmed solopreneurs how to build, grow, and scale calm and profitable businesses without the hustle.

Her online courses and educational products focus on leveraging simplified systems, gentle marketing, and organic growth.  Kerstin believes in acting from a place of integrity and kindness to build a business that fuels a joyful, rich, and grounded life.

You can connect with Kerstin here:
Website: https://mycalmbusiness.com/
LinkedIn: https://www.linkedin.com/in/kerstinmartin/