When most of us think about “marketing optimization” we think about “click-through” or other ROI measurements. But do we think about optimizing the people who help optimize the project?
Join us for our latest podcast as we talk with Stephanie Rapone, a marketing project expert and entrepreneur who specializes in the human side of marketing success.
A key word that came up in our discussion was ALIGNMENT:
· Aligning the marketing goals to the organization’s overall strategic initiatives
· Understanding your key outputs.
· There is no silver bullet - sadly.
Stephanie Rapone is the founder and CEO of Rapone Solutions. In her consulting work, she helps marketing teams get more done and enhance performance through process optimization, project management, and team engagement. She has over 20 years of experience spanning marketing functions and in training and leadership development, supporting marketers and the c-suite at global, multi-billion dollar organizations.
Throughout her career, she has received several professional certifications and top company recognition. To entertain her creative side, Stephanie loves doing recipe development and food photography for four popular food websites. After school and on the weekends, you can find her running her two boys around and spending time outside with her husband.
You can connect with Stephanie here: